Amazon tightens its ebook return policy to thwart BookTok

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Amazons logo. | Illustration by Alex Castro / MovieUpdates

Amazon plans to limit the automatic return of ebooks to cases where people have read no more than 10 percent of the book, according to the Authors Guild. The change, which follows complaints that Kindle buyers were returning titles they had read in full to get their money back, is expected to happen by the end of the year.

The Authors Guild says it reached the deal after negotiations with Amazon executives. Individual authors expressed concerns earlier this year about an increase in returns, noting that Amazon would bill them for any royalties they earned from the books. Some pinned the rise of the practice on video platform TikTok’s book community, and in a press release the guild blamed “BookTok influencers” for encouraging people to get “free” books by…

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