The healthcare industry has a personnel crisis. According to a recent Morning Consult survey, nearly 20% of medical workers have quit their jobs during the pandemic. Some studies estimate health care burnout costs to be about $4.6 billion a year before the spread of COVID-19, a number that has likely risen.
Organizations have been hiring more and more benefits and staff to meet the challenges. But they still face roadblocks, including excessive onboarding and employee vetting.
Adam Lewis cites the platform he founded eight years ago, Apploi, as the solution. Originally targeting hirers and job seekers across industries, Apploi has since shifted its focus to healthcare as it seems to stand out in a sea of HR startups.
Investors reward the pivot with an infusion of fresh capital. Apploi announced today that it has raised $25 million in a Series B round led by m]x[vCapitalwithDefyenUnderscore’sparticipationbringingthecompany’stotalraisedamountto$38million[vCapitalwithparticipationfromDefyandUnderscorebringingthecompany’stotalraisedtomillion[vCapitalmetdeelnamevanDefyenUnderscorewaardoorhettotaleopgehaaldebedragvanhetbedrijfopmiljoenkomt[vCapitalwithparticipationfromDefyandUnderscorebringingthecompany’stotalraisedtomillion
Turning to care
When Lewis spoke to MovieUpdates in 2015, he suggested Apploi as a way to empower service workers to “put their best foot forward” with tools to share videos of their personality and skills. The company offered mobile, web, and kiosk-based apps designed to help users submit multiple applications while giving businesses “the data they need to make informed decisions.”
Apploi is now decidedly more employer-centric, having invested in a suite of recruiting and onboarding tools tailored for healthcare companies. For example, Apploi can help collect, monitor and update personnel data with reminders to keep nurses’ and caregivers’ licenses up to date. The integration of digital personnel files helps recruiters reconnect with former applicants, while built-in messaging (for email and SMS) and interview scheduling ostensibly simplify the hiring process.
“We noticed early on that there were very unique challenges in healthcare – an industry in high demand. That’s why in 2018 the company decided to focus solely on healthcare, helping organizations deliver the best care to the most vulnerable populations. by hiring and retaining the right people,” Lewis told MovieUpdates via email. “The company provides an end-to-end software-as-a-service platform to help healthcare organizations recruit, onboard, employing and managing large numbers of staff, especially nurses and nursing aides.”
Apploi also tracks job conversion rates, shows where candidates come from, and can track job performance on social sites or track candidates during a hiring workflow. In addition, Apploi can initiate screenings and guide candidates through steps including license verification, background checks and various paperwork tasks before an offer is renewed.
Apploi’s tools are all very exhaustive – at least from the outside. And there’s plenty of venture capital in the health tech industry, with Silicon Valley Bank reporting that health tech companies raised $39.7 billion by 2021. But the trick for Apploi going forward will continue to differentiate itself from suppliers like Lantum, Vivian Health (formerly NurseFly), and Incredible Health.
Lewis claims that Apploi is already achieving this, pointing to its 2020 acquisition of Healthgig, the healthcare certification platform. Apploi, which employs more than 100 people, has 6,000 customers and claims sales will have increased 130% by 2021.
“The additional funding will allow us to develop additional healthcare-specific functionality across our entire line of products to ensure a tailored and superior end-to-end experience,” said Lewis, “as well as extend our sales and expand marketing capabilities across the country… Our product is adored by customers with a monthly retention of 99.6%.”