Atma, an Indonesian startup looking to make job searches less painful, announced today that it has raised $5 million in pre-seed funding led by AC Ventures, with participation from Global Founders Capital. Strategic investors in the round included founders and executives of GoTo Group, Advance Intelligence Group, Ula, Lummo, Kopi Kenangan, Sampoerna Strategic, MMS Group and Xiami.
The funding will be used for staff recruitment, with plans to expand Atma’s workforce from approximately 30 to 100, product development and its go-to-market strategy.
The platform targets the lower and middle income segment of the workforce in Indonesia, or those earning less than 10 million IDR per month (or about $700 USD). Atma says that up to more than 100 million people in Indonesia fit into this category.
Edy Tan, co-founder and CEO of Atma, previously served as vice president of driver revenue at Gojek.
Tan told MovieUpdates that part of his responsibilities at GoJek was to improve driver livelihoods in a sustainable way. During the peak of the pandemic, drivers’ incomes fell by an average of 80%. As a result, Tan started looking for other ways for drivers to generate income. At the time, he said, “I found that drivers generally wanted more income stability than higher income.” Intrigued, he began to look at the economic opportunity landscape for the lower and middle income segments.
“It quickly became apparent to me that the lower- and middle-income labor market is fundamentally broken and ripe for innovation as most job seekers described their job search experience as emotionally traumatic and companies often described their candidate search experience as a random walk described,” he said.
Atma is building a mobile app for job seekers. When they start applying for jobs, job seekers go through a screening process, including their qualifications, skills and cultural fit. Atma’s app will also provide them with real-time application updates so that job seekers do not suffer from ghosting after submitting an application. For employers, Atma makes the hiring process easier by using data to screen, grade, and sort candidates so they know the best people to interview.
Atma will also include community features such as career development programs, peer-to-peer learning and the chance to meet other job seekers.