Lengow acquires e-commerce intelligence startup Netrivals – MovieUpdates

Just over a year after private equity firm Marlin Equity Partners acquired a majority stake in Lengow, the company is expanding its product offering with the acquisition of Netrivals. The financial terms of the transaction have not been disclosed.

Lengow is a software-as-a-service company focused on e-commerce automation. For example, the company helps its customers list their products on multiple ecommerce platforms at once.

First, Lengow customers import their data feed into the platform. The company supports many popular e-commerce backends, such as Shopify, Magento, WooCommerce, etc. Lengow then helps you clean and format the catalog.

After that, customers decide where they want to publish their products. In addition to online marketplaces, Lengow can be used to push information to price comparison sites and affiliate platforms. Customers can also use the product for social media and retargeting campaigns.

Once everything is set up, Lengow acts as the backbone of your sales strategy. When you edit your catalog, changes are reflected across multiple channels. For items that are difficult to store, you can reflect on all platforms when you are temporarily out of stock.

Even when it comes to running your business, Lengow simplifies your workflow as it can centralize all orders. You can accept marketplace orders from a single interface, track packages, cancel orders, and issue refunds. You can also use the product to automate certain tasks, including adjusting prices to match the competition.

Netrivals is a Barcelona-based startup that focuses specifically on price and market intelligence. The product helps you track your competitors’ prices over time across multiple ecommerce marketplaces. It currently tracks 1 billion products in 32,000 stores.

More generally, Netrivals shows you whether you are typically more expensive or cheaper than competitors. And you guessed it, you can use that data to create rules and dynamically adjust your prices depending on the competitive landscape.

Lengow’s acquisition of Netrivals makes sense because they don’t have exactly the same product positioning and Lengow doesn’t have a physical presence in Spain. The French startup opened offices in Munich and London – and Netrivals will be Lengow’s Barcelona office.

“Our customers and marketplace partners have been asking for more pricing capabilities beyond the Lengow solution to activate product data based on trusted market insights. We are excited to expand our offering with this acquisition and continue to innovate to help brands and retailers succeed in their e-commerce strategies,” Lengow CEO Mickael Froger said in a statement.

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