Ford’s luxury brand Lincoln says it will launch four new electric vehicles by 2026, with 50 percent of global sales coming from electric cars. The company also unveiled its Lincoln Star Concept as a way to introduce the new design language that will define its forthcoming electrified lineup.
And what a concept it is! Carriage doors, a frunk that slides out like a drawer for extra storage, a full range of sensory interior atmospheres and a sleek, aerodynamic profile that feels more Faraday Future than Ford. The Lincoln Star Concept is designed to be ‘the ultimate retreat’ for wealthy elites who prefer to drive through the collaborative megalopolises of the future.
Lincoln has been considering electrifying its portfolio for months. The company had hoped to partner with bustling EV startup Rivian on an electric SUV, but that plan was shelved by the pandemic. Later, Lincoln considered introducing at least five new battery-powered SUVs through 2026, according to a report in Reuters last February. That includes battery-electric models to replace or complement the Lincoln Corsair, Nautilus, Aviator and Navigator, the news wire reported.
That seems to have returned somewhat in this current iteration: three new all-electric vehicles in 2025 and a fourth in 2026. Lincoln also notes that it recently reported its best annual global sales in 21 years, up 7 percent from 2021. The company says it plans to “build on its momentum with the recent launches of the all-new Zephyr in China and the new Navigator in North America.”
The Lincoln Star Concept also aims to get customers excited about what’s coming up on the pike. The automaker claims the concept will “use design, light, displays, scents and sounds to create an immersive experience for customers.” That includes three different mood settings that combine digital graphics, lighting and a variety of scents to help ease passengers into a calmer state of mind.
The mood settings include:
Coastal Morning uses soft oceanic sounds, a scent of sea mist and the soft, warm glow of the sun with dynamic lighting throughout to mimic a walk on the beach at sunrise.
Mindful Vitality aims to reinvigorate the senses, with invigorating, upbeat audio, dynamic abstract artwork, soft glowing lighting and a floral scent.
Evening Chill reflects the dusk using a soothing nighttime soundtrack, coordinated with night sky video and an evergreen fragrance.
Because it’s just a concept, Lincoln isn’t releasing any details about powertrain, battery, range or charging. We can assume that the luxury brand will be working hand in hand with its parent company, Ford, as it gears up to deliver its highly anticipated F-150 Lightning pickup truck to customers.
Ford already has two EV platforms that could be used for future electric luxury SUVs. It seems possible that the company could announce an electric Navigator based on the F-150 Lightning (which would be an interesting answer to GM’s electric Hummer) and a crossover based on the Mustang Mach-E in the near future. The automaker has said it expects $30 billion worth of EVs and batteries by 2030.