LinearB, a startup that helps tech leaders optimize the workflow of their development teams, today announced it has raised a $50 million Series B round led by Tribe Capital. New investor Salesforce Ventures, as well as existing investors Battery Ventures and 83North, also participated in this round, bringing the company’s total funding to $71 million.
The company says it has grown its user base from 1,500 development teams in 2021 to more than 5,000 today. It currently counts Bumble, BigID, Cloudinary, Unbabel and Drata among its users.
One of LinearB’s key promises is that it goes beyond just giving technical managers access to more dashboards on developer efficiency. Instead, LinearB also wants to give them more insight into how they can also optimize the development workflow. It does this by integrating with a wide variety of existing DevOps tools to collect data about how teams work. It keeps track of stats like cycle time, deployment frequency, average time to recover when things go off track, and failure rates change.
That data is at the heart of what LinearB does and provides something akin to a baseline for developer productivity in a given company. But from there, users can also dig deeper to see where there are bottlenecks in their workflows or which team members might have a little too much on their plate right now.
In addition, LinearB helps teams set their own goals so they can track their own progress, and also helps them automate routine tasks such as creating Jira tickets (because while this is often at the heart of what a development team does, no one thinks the fun to manage Jira tickets).
This focus on providing value for everyone from the VP of Engineering to the individual developer is also a core tenet of the service, LinearB CEO and co-founder Ori Keren told me. Both he and his co-founder Dan Lines previously worked as VPs of R&D and engineering – which was the user person they had in mind when they started building the service.
Keren tells me they had success with that early on, but decided they had to change course to really provide the most value for their customers. “Our true philosophy is that improvement has to come from the bottom up,” he said. “You have to have the developers using that tool, you have to have team leaders, frontline managers. So very quickly we came to the conclusion that if we want to be a successful company — I wouldn’t say we’ve turned around, but we adapted quickly and said, if you go on board the tool, it has to have something for every persona in the engineering organization: the developers, the team leaders and also for the engineering managers.”
That’s something the team learned in early 2020, and with the COVID pandemic hitting just around this time, many companies saw the need to accelerate their own projects around speeding up their development processes. And while developers may not mind tracking the cost of their projects and cycle time instead, both draw from the same data.
The company says its users see deployment speeds increase by 64% during the first 120 days of using the project. “We’re not just building a tool that helps development teams, we’re creating a community of technical leaders who want to improve the way software development happens,” said LinearB COO and co-founder Dan Lines.
The company plans to use the new funding to expand its own development teams, as well as expand its go-to-market efforts. On the product side, the team is doubling down on its workflow optimization tools, Keren said. “We’re going to invest a lot in optimizing the developer workflow,” he said. “We believe that if you want to be good at it, developer productivity should help developers — these are the people who do the work.”