LG overtakes Samsung in ‘lifestyle’ TV land and adds a new model to the LG OLED Objet Collection launched last year. The new Posé is a slim version of Samsung’s Serif; it will come in 42-inch, 48-inch and 55-inch screen sizes and will launch in the third quarter of 2022, starting in Europe.
The Posé joins the 65-inch easel announced at CES (then called the Objet), which is designed to look like an art easel and has a sliding cloth cover to hide the screen. Both can display artwork or photos when not in use.
But what is a lifestyle TV? Why is there a premium for a TV to look good in our homes? “Looks nice when I’m in the middle of my living room” seems to be an important consideration when buying a TV, just like buying a sofa. That’s of course along with the other essential specs; bigger than my neighbor’s, better sound, excellent picture quality, and I don’t have to take out a loan to pay for it. But instead, TV manufacturers have convinced us that a giant black rectangle in the middle of our home is the norm.
Whether you like the look of the Posé or the Easel, neither of which I would put in my house, the popularity of Samsung’s The Frame TV, which turns the black rectangle into a compelling-looking piece of art when not in use ( and I have at home), makes it clear that there is a hunger for good design. But current options are expensive or sacrifice some of the features you want in a TV.
While there are no prices for them yet, both of LG’s new lifestyle TVs feature the OLED evo technology used in the company’s premium models, so they’re likely to be expensive. The company’s 65-inch LG G2 Gallery Edition costs $3,200, more than $2,000 more than Samsung’s 65-inch The Frame, which opts for a cheaper display than Samsung’s more expensive models. The Frame also sacrifices features like local dimming, while paying about a 30 percent premium for design-oriented stuff like flush mounting and keeping all wires and connections hidden.
The Posé is the smaller, so probably cheaper, of the two new LG options. The TV is free in your living room, just like the Serif. But it’s slimmer than Samsung’s option, which has a thicker frame around it that doubles as a shelf. The Posé has LG’s Gallery mode for displaying artwork or photos on the self-illuminated digital canvas, similar to The Frame’s photo display capabilities. It also has an “effective cable management system” to minimize clutter. However, we’re assuming there’s a wire somewhere, not that LG has developed a wireless power option as the press image suggests.
LG is presenting its two new arty televisions at Salone dei Tessuti during Milan Design Week, hinting at its target audience. But lifestyle TVs don’t just have to be ambitious. TV production has long been a leader’s game, and there are hundreds of budget options that offer much of what the more expensive brands do. But there are still only a handful of models that try to fit into your home like a piece of furniture or art and are not just ugly black rectangles. It’s 2022, long gone for all TV manufacturers to step up and give us more affordable, nicer choices for the biggest screen in our homes.